Journal
Thinking out loud
Practical notes on briefs, budgets and building brands that move.
All entries
ProcessOct 2, 2026 · 6 min read
How to write a brand brief that gets you better work
The brief is the cheapest part of a rebrand and the one that decides whether the expensive parts succeed.
BusinessSep 16, 2026 · 5 min read
What a rebrand actually costs in 2026
From $15k to well over $500k. Here is where the money goes, and how to spend less without ending up with less.
MotionAug 21, 2026 · 6 min read
Motion is the new logo: designing identities that move
Your audience meets your brand on a phone, in motion, for about two seconds. Here is how to design for that.
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