Seller packages
Clear terms for a significant sale
Three listing packages, each with a published commission and everything included. No add-on fees for photography or staging.
Listing packages
Choose your launch
Commission is paid at closing, only if your home sells. Buyer agent compensation is negotiated separately and agreed with you in writing.
Signature
For homes up to $1.5M that deserve a polished launch.
2.5%listing commission
- Professional photography and floor plans
- Styling consultation
- MLS and portal syndication
- Two open houses
- Weekly activity report
Editorial
Our full marketing programme for homes from $1.5M.
2.75%listing commission
- Architectural photography and twilight film
- Full staging, up to $15,000 included
- Printed lookbook and private preview
- Targeted social and print campaign
- Dedicated listing coordinator
Private Office
Discreet, off-market sales for high-profile and $5M+ homes.
3%listing commission
- Off-market marketing to a vetted buyer list
- Pre-qualified, NDA-only showings
- Principal broker on every showing
- International network distribution
- Optional public launch at any time
Commission rates are negotiable and set out in your listing agreement. All packages include transaction coordination and closing support.
What's included
Every package is principal-supervised. The difference is in reach and production.
| Compare plans | Signature | Editorial | Private Office |
|---|---|---|---|
| Professional photography | |||
| Twilight film and drone | — | ||
| Staging allowance | Consultation | Up to $15,000 | Up to $30,000 |
| Private buyer preview | — | ||
| Printed lookbook | — | ||
| Off-market option | — | — | |
| Principal broker at showings | — | On request | |
| Reporting cadence | Weekly | Weekly | Twice weekly |
Questions
Selling, explained
How do you price a home?
With a written analysis of recent comparable sales, active competition and absorption in your micro-market, plus our read on what buyers in that price band are responding to right now.
How long is the listing agreement?
Typically six months, with an easy exit clause if we fall short of agreed marketing commitments. We would rather earn your business than hold you to it.
Who pays for staging?
Editorial and Private Office packages include a staging allowance paid by us. Signature clients receive a styling consultation and can add full staging at cost.
Can I sell without the home appearing online?
Yes. Our Private Office package markets your home only to a vetted list of buyers and agents. You can move to a public launch at any point.
How does buyer agent compensation work now?
Since 2024, compensation for buyer agents is negotiated separately and is never shown on the MLS. We will advise on what is customary and agree it with you in writing before launch.
Start with a valuation
A principal will visit, walk the home and send a written pricing strategy within a week.